The beer world is undergoing a revolution. The big American lagers and the expensive European imports are being rapidly replaced by craft beers. Local and regional brewers have sprung up all over the country and their impact is enormous.
Most craft beers tend to be on the "hoppy" side but not all. The taste profiles are many and varied but almost all are fuller and more intense than traditional lagers. Sales of Budweiser, Miller and Coors are declining while the craft sales soar.
For both on sale and off sale establishments the craft beers have brought new profit opportunities. Imports suffer from a thinner profit margin while the craft beers command higher prices than either domestic lagers or imports. This is due to the somewhat trendy nature of the business as evidenced by names like "Arrogant Bastard" and "Buffalo Sweat".
We do not believe that this is a passing trend. Craft beers are particularly popular with younger white collar males who do not flinch at paying $7, $8 or $9 for a beer.
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