The beer world is undergoing a revolution. The big American lagers and the expensive European imports are being rapidly replaced by craft beers. Local and regional brewers have sprung up all over the country and their impact is enormous.
Most craft beers tend to be on the "hoppy" side but not all. The taste profiles are many and varied but almost all are fuller and more intense than traditional lagers. Sales of Budweiser, Miller and Coors are declining while the craft sales soar.
For both on sale and off sale establishments the craft beers have brought new profit opportunities. Imports suffer from a thinner profit margin while the craft beers command higher prices than either domestic lagers or imports. This is due to the somewhat trendy nature of the business as evidenced by names like "Arrogant Bastard" and "Buffalo Sweat".
We do not believe that this is a passing trend. Craft beers are particularly popular with younger white collar males who do not flinch at paying $7, $8 or $9 for a beer.
Sunday, April 22, 2012
Sunday, April 1, 2012
Nordeast
"Nordeast" is a beer in the Grain Belt family brewed by Schells in New Ulm, Minnesota. It is not an Irish beer but a pub serves its local neighborhood, thus the term "local" applies to ones favorite pub.
The beer was named for the Northeast neighborhood of Minneapolis, The spelling and pronunciation is stylized to the way the original settlers of the region spoke. They were mostly from northern and eastern Europe and had a characteristic accent.
Keegan's Pub was the first establishment to pour Nordeast when it was introduced two years ago. The first delivery was to Surdyk's Liquor store across the street from the pub followed by the first keg to be tapped right here. It was an immediate hit and remains our top selling domestic beer to this day.
Nordeast is an American Amber Lager. It has a light maltiness and hop aroma with a mild bitterness and smooth taste. Alcohol by volume is 4.7%.
The beer was named for the Northeast neighborhood of Minneapolis, The spelling and pronunciation is stylized to the way the original settlers of the region spoke. They were mostly from northern and eastern Europe and had a characteristic accent.
Keegan's Pub was the first establishment to pour Nordeast when it was introduced two years ago. The first delivery was to Surdyk's Liquor store across the street from the pub followed by the first keg to be tapped right here. It was an immediate hit and remains our top selling domestic beer to this day.
Nordeast is an American Amber Lager. It has a light maltiness and hop aroma with a mild bitterness and smooth taste. Alcohol by volume is 4.7%.
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